Using an Educational Visual Solution

NOTE: Immersage is now a subsidiary for a larger company producing learning visuals. Ben Garrison can no longer produce them independently.

Educational visuals are large posters that explain your business or project. We at Immersage can help your company articulate your vision, strategy and goals. People learn and retain more information when discussing issues that are supported by rich and memorable visual metaphors.

By combining a form of Socratic dialogue with business images, leaders can help their employees gain and retain core competencies and understanding while reinforcing their sense of teamwork, purpose and bringing value to your company. An educational visual can help inspire employees to discuss and solve issues and motivate them to support your important company initiatives. They become better aligned with key strategies. The visual components or landmarks make those strategies easier to remember because the entire brain is engaged when words and visual imagery are combined.

When a company's vision, strategy and goals are easier to remember, they become easier to execute. Leaders are happy. The employees are happy. And most importantly, the customers are happy!

At Immersage, our reasonably priced educational visuals begin with gaining an understanding of the company's history, its process, strategy, issues, its employees, competition, vision and goals. The process begins with data gathering and an understanding the content. Then, through a series of rough sketches we determine an appropriate metaphor for the visual. Many changes and additions are made along the way until a final rough — sometimes including type and charts — is completed.

Once the final rough is approved, a finished color visual with polished drawings is produced. The deliverable itself is usually 35 inches deep by 50 inches wide. It is very important to deliver a well-crafted product that's appropriate for your business plan.

A quality visual will engage the intellect AND emotions. The rational and irrational are combined to create a poweful learning experience. A rough, sloppy visual could impugn the data and message as well as impede learning. That's why Immersage strives to beat our competition in terms of quality and price.




An educational visual has many other names. They are commonly called learning maps, learning visuals or discovery maps. Some of these names are trademarked. You may hear claims from some that they 'invented' such visuals. This is not true. Combining words with pictures has long been known to be an efficacious means of advancing and enhancing learning. One of the earliest educators to combine images with words was Comenius. In 1657, a textbook using Comenius' teaching was published. Orbis Sensualium Pictus successfully applied illustration with teaching. Click here to see the first illustrated textbook for children. Comenius can be called the father of learning visuals. He discovered that the efficacy of learning increased when words were combined with pictures.


Using Socratic dialogue, issues are discussed and conclusions reached. Memorable learning occurs when words and images are combined, because both the left and right lobes of the brain are engaged.


Here are the top five kinds of educational visuals used:

1. PROCESS—Describes specific procedures or job tasks that a company wants to implement in order to improve product output. This is a problem- solving visual that is particularly useful when employees have been assigning blame to different departments. When employees are compartmentalized, they often have a harder time understanding the solution and the processvisual becomes very important as a teaching aid.

2. BIG PICTURE—Shows a systems-level portrait of the company: Where it was, where it is and where it wants to be as well as competitive forces, changing environment and future visions. These kinds of mats are rich with charts and milestones and shows how the company has overcome obstacles. It's an all-encompassing educational visual.

3. MONEY—Illustrates the flow and leaks in a particular company's finances. These visuals usually use a water flow metaphor. It would show where the money comes from (customers), leakage and how to stop it as well as how to optimize the flow of profit.

4. CULTURE—Portrays a company's internal working philosophy, its diversity and employee interaction. It focuses on how to help people align to company policies as well as teach appropriate behavior in a positive way. It can also can show company hierarchy, departments and how they work together.

5. STRATEGY—Develops a line of sight within the company in order to create alignment and strategy execution. Whereas the process mat deals with a specific problem, this visual summarizes a general plan that helps bring about success to the company. The visual might include a depiction and list of company values, competencies as well as the company vision.

6. ONBOARDING—A visual that describes the company or organization to new employees, students or participants.This can show the culture, history, benefits and expectations.